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14 October, 2008 / Erik

A Bag of Hurt

When asked about Blu-Ray support in Apple’s line of Macintosh products, Steve Jobs responded with this comment:

“Blu-ray is just a bag of hurt. It’s great to watch the movies, but the licensing of the tech is so complex, we’re waiting till things settle down and Blu-ray takes off in the marketplace.”

Now while folks at Digg and other places are calling this a backwards decision or selfish motivation because of iTunes, I think they’re missing the key word in that statement: licensing. Paying a chunk of cash AND complying with the regulations of the Blu-ray license is still cost prohibative to Apple. While most are looking at this from the prospective of feature films, the agreements and payments for that aspect of the format make it diffcult to use the physical Blu-ray media to deliver software and other content.

Unless, of course, you’re making content for the PS3.

Also, Jobs’s colorful phrase can be applied to almost any physical media at this point.


One Comment

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  1. Louis / Oct 14 2008 2:16 pm

    And to be honest? Blu-Ray STILL isn’t at the “runaway hit” status that DVD was at, and to some extent still is. I don’t expect massive adoption ’til we’re there, if we ever get there.

    Now, I’m chapped at Apple for taking the Firewire port off the new MacBooks. They upgrade the GPUs BIG-TIME, then take away the port designed for DV transport.

    It’s infuriating; otherwise the new MacBooks would be a godsend. Expect an open letter shortly on my site.

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