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21 April, 2008 / Erik

Speed Zone: Joel Silver Talks Speed Racer

Last Friday I went to the Speed Racer press junket and participated in interviews with members of the cast and producer Joel Silver. Here’s a segment from the Joel Silver article:

Silver calls the film “unusual” but loves it and is happy about the pre-release reaction so far. Also unusual for the producer was the film’s intended PG rating. Silver is known for high-octane, violent R-rated fare like the “Lethal Weapon” series and “the Matrix.” Silver says he “always had a desire” to make a big family movie and all that entails. “I walked into a Toys ‘R’ Us a few days ago and the entire store was incredibly full of ‘Speed Racer’ material. It’s like Lion King,” says Silver. He never before had a filmmaking experience with ancillary product lines or lunch boxes. “It’s all part of what we’re trying to do … make a big family movie.” One of those products is a twenty minute DVD to be available at Target. Silver says it is “a mock documentary about the Racer family.” The entire cast is in character talking about their lives. The short will be extended for the eventual home video release of the film. Silver is excited about its eventual Blu-Ray release. “Where ‘the Matrix’ really helped sell DVD … this movie will help Blu-Ray,” he says.

More at CBR.

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