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9 July, 2006 / Erik

A Grammatical Query

Here’s a small clip from a recent Variety article:“The WB will sign off the air forever on Sunday, Sept. 17, by rebroadcasting the pilot episodes of several of its signature skeins, including “Buffy, the Vampire Slayer,” “Felicity” and “Dawson’s Creek.”

Landing the rights to air the series required outgoing WB supremo Garth Ancier and the net’s remaining execs to conduct a delicate licensing ballet with the outside studios that own those skeins, and cablers that now play home to the shows.

In addition to the pilots, Frog plans to fill its final night with a bevy of classic promos and image campaigns from the WB’s 11-year history. There’ll also be a final tribute reel featuring the hundreds of thesps who’ve appeared on WB skeins over the years.”

They do love the word “skein,” don’t they? And that’s not really the article’s problem … it’s the repeated use of the word in the opening graphs. They eventually use the word “show,” but not until you’re well sick of skein. That’s bad copy, right? Orson Welles would be hooting if he had to read this. It’s unrewarding.

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